When you want to propel a brand, a product or a service from the drawing board, and feed it to your clients, you have to make decisions. Red or blue? Big or small? Light or heavy? You find yourself before many forkings on your path – and having someone who has explored the countryside could help you to choose the best one for you and your business.
More, sometimes we find clients who express themselves in terms such as “I like this or that”. It is very difficult to find clients which say “My clients like this or that”.
One of our favored designers, Charles Eames, once said: “Design is an expression of the purpose, and it may (if it is good enough) later be judged as art; design depends largely on constraints and it is a method of action (there are always constraints and these usually include ethic).”
So, we aim to find the underlying purpose that your clients require.
Our scores of years in the business for several kind of clients, from banking to F&B, from FMCG to B2B and B2C, and – more than all that – in furniture and furnishings, have given us a better understanding of the global effects of your decisions. So we know how to direct your brand and image, to achieve that ephemeral purpose. We know how, because we have probably done something similar in the past.
And if not, we have the professional ethics to inform you that we haven’t.
Also, it has to be said that there is no universal recipe for success in this field.
No two cases are alike. No two experiences are completely repeatible.
Each client is truly unique, and the art direction must conform itself to suit the client and his target, and remember that the real target of the art direction is to help focus and communicate a sales strategy.
Because everything we do is completely tailored to achieve this kind of result: to let your public become one with your product or service.