Unfortunately, time has taken away from us most of the geniuses who invented copywriting. James Ogilvy was one of them. He was a texting freak, and loved direct marketing. His findings about the power of the written word are still true today, after 50 years – like this one.
“Two different texts have very different redemptions – so, one could be more effective than another. And improve sales by a lot. Fourteen times more.”
This said, why are you doing your copywriting yourself or leaving it to underpaid and underperforming amateurs?
Another good lesson is this:
“On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar.”
The lessons of Ogilvy still hold true even nowadays, with the electronic content. And his true love for writing, while giving true information to the customers, is finding nowadays more and more adepts.
We have been following his example for years, providing informative, compelling copy and content based on facts, and trying to inform and persuade, rather than hard-selling. We love to create and recount stories. We love to stimulate the intelligence of the reader.
And we have changed and adapted our skills to match the context. Our texts and contents are optimized to offer the best readerships, and improve the ranks online, while staying sharp, focused, targeted to inform, with the ultimate aim to create a connection to your client, and persuade him to buy your product or service.
Because you are not writing to entertain or to show off your skills: you are doing it with a purpose.
Creativity is nothing without results.