Elchim had been one of the first manufacturers of professional hairstyling equipment, and market leader for a long time, but it was slowly declining in the latest years. A new CEO came over and tried to relaunch it. We worked on the company image for two years, helping them to gain new market shares.
The relaunch involved a heavy intervention in every area related to design and exhibits, as well as web, direct relation marketing and social media.
Through a careful work of seeding organic contents, and publishing perfectly tailored announcements and PR launches, as well as managing their newsletters, we more than doubled the “likes” of the Facebook page, but also broadcasted the image of the company through Pinterest and Twitter.
The good work in marketing and communication generated an excellent growth of the sales, specially in USA.