Federmobili, the official Federation of the Italian Furniture Retailers (16.000 members, responsible for 65% of the furniture sales of Italy) needed a new strategy and image.

In 2005, we worked to revamp its Magazine (today online) and provide content and business opportunities throughout the world.

After a thorough redesign and editorial work, the magazine has become the most important Italian B2B resource in the field – not only for the furniture retailers, but also for the ma- nufacturers and local and international journalists as well.

We also applied the same storytelling techniques to other published data: focus reviews, business guides, and online material (e-newsletters and website) creating a global system to spread the information about the B2B distribution topics in furniture and furnishings.

And we helped them establish and maintain international institutional relations in the world, for the benefit of its members.