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IFFS Singapore: a new beginning

March 10 to 13 2016, saw the 2016 edition of the IFFS – International Furniture Fair Singapore, held concurrently with The Décor Show and furniPRO Asia, which offered the participation of 423 exhibitors from 29 countries, with 20,343 professional visitors, an 8% increase compared to 2015.

Ernie Koh, Chairman of IFFS, asserted that the merit of the success of this year can be attributed to the successful rebranding and repositioning work carried out in the course of 2015.
“The work done in recent years, to reposition IFFS and attract a different audience, widening it, has borne fruit.
In addition, our investment in design has enabled the fair to focus not only on the current business, but also on product trends and inspirations. ”
The visitors, a good mix of retailers, agents / distributors, importers, operators in the contract sector, e-commerce portals, come from all over the world, and many of them visit IFFS every year, because they find good quality exhibitors, and a nice and relaxed environment; exhibitors from afar, but also vendors who come from the area of Southeast Asia.

Design above everything
In addition to the excellent facilities for the trade, in recent years IFFS has invested heavily in design, thus increasing the attractive force in the community and the creative industry.
Installations, such as the “Pyramid of Notion”, meeting places such as “The Square,” complement and complete the increasingly large areas dedicated to the design, including the exhibition dedicated to emerging designers, which, under the name “Design STARS”, this year brought together 20 of the best young designers of the Asian landscape; and the exhibition “International Design Showcase”, which gathered several design studios from around the world. An important contribution to the design also came from Furniture design award (FDA), which each year brings to the fore designers from around the world, as this year happened with the Polish designer Katarzyna Kempa, who won the first prize.
Phua Boon Huat, who chairs the IFFS Council, said he was convinced that the road taken is the right one.
“We have seen a good result, he concluded, then we will continue to implement the visitor experience, and to work to improve the quality of design.”
Let’s meet then in Singapore, for the 2017 edition of IFFS, from 9 to 12 March.

IFFS – iffs.com.sg

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