For D. Casa is a new showroom in Hanghzou, emerging Chinese metropolis and capital of Zhejiang province, South of Shanghai, selling and showing design furniture, international and made in Italy.
Conceived as a light and rhythmical architecture of frames, all spaces are visually connected by geometrical yet irregular patterns. Floating stairs in wood, bronze and glass host niches with products on display working as a contemplative and inspirational path, connecting the different floors.
The project develops on two facing buildings, each with 3 levels embracing Taihe and Zancheng plaza. The italian architecture studio Gruppo C14 curated the art direction, created the interior-design and custom-made furniture for common areas and designed the lighting.
Inside, instead of creating separated rooms for each brand, Gruppo C14 added custom-made furniture which links all the spaces to build a fluid design experience. The studio supported the brands to set their showroom and visually link their branding-image to the general complex. Floating stairs in bronze and wood features carefully lit niches that host design installations and books while special areas at the corners are set to rest and relax.
Tony Lu, owner of For D. Casa says: “Working with Gruppo C14 has been a very interesting experience, as they understand the Chinese market. Together we created an ‘international luxury’ project which goes beyond traditional concepts. Speaking of the development of the Chinese taste, I see that we are approaching the International taste. Italians are mature with their own taste, and ability to pick what they like. But now in China, since most of the clients still lack of this ability, interior design and service is what they need”.