Lin Brasil is the Brazilian company publishing the huge collection of furniture designs developed during his career by the iconic designer and architect Sergio Rodrigues.

ICON has been in charge of promoting the exhibit – during the 2016 FuoriSalone – of Lin Brasil classics, starting from his most famous design, the Mole armchair, through traditional and online PR actions.

The results of the communication has been important, raising so much interest in specialized and general media, as well as in the professional crowd of architects and interior designers, that the exhibit has reached the Holy Grail of Communication: the broadcasting of a specific 10-second clip during the national TV news.