Even the best product is nothing without its clients.
And to reach them, their manufacturers have to make a careful plan.
Especially in the distribution of furniture-related products, the companies have to confront with a highly-varied situation worldwide, which is very different from the traditional mass-market alternatives, and has to be approached scientifically with a tailor-made plan to answer its requirements.
For example, in Italy – which is one of the most vibran and demanding markets for furniture – 70% of the sales pass through the traditional retailers (which are multi-brand independent stores). And the role of the retailer is extremely important, because for more than 50% of the sales, the retailer is the one directing the client towards a specific brand or another.
This is the field where our experience can help you.
Having worked for many years for the most important association of retailers worldwide, we know extremely well the dynamics of the distribution worldwide, and know how we can approach your target with traditional as well as innovative marketing and distribution plans.
We know what are the main levers to maneuver to influence your positioning and your sales, and we can work, directly and indirectly, to optimize your efforts.
More often than not, our intervention lets you lower your costs, while you obtain a better performance from your marketing efforts.
Definitely, a win-win.
Contact us for a proposal? Absolutely free.