The PDP-Professional Designer Programme is a complex PR and marcom project – three years in the making – which features an intervention by the government agencies of Malaysia to kickstart a creative revolution inside the country to shift the paradigm of the Malaysian furniture business from OEM (Original Equipment Manufacturer) into OBM (Original Brand Manufacturer) and ODM (Original Design Manufacturer).

To sum it up, the project involves matching four European professional designers with four leading Malaysian companies to realize a line of design objects – which has been successfully presented in EFE Kuala Lumpur 2016 – to be manufactured and sold worldwide.

The project should become a regular feature in the Malaysian business for the next five years, and assert Malaysia’s claim to keep his place as one of the most prominent furniture manufacturers in the world.

The Project is organized by MFPC-Malaysian Furniture Promotion Council, with the support of MTIB-Malaysian Timber Industry Board and sponsored by MTIC – Ministry of Plantation, Industry and Commodities of Malaysia.