Did you know that 92% of consumers turn to people they know personally or admire for referrals above any other source? This is why, to stay or become relevant in a specific market, you need to reach those key persons. Those influencers who hold the keys to the success of your product or brand.
But to reach them, you have to learn who they are and how to communicate with them. Which isn’t so easy to do, especially when dealing with a global world.
It is this understanding of the subtle nuances in perception between the different cultures that makes a true PR action memorable and effective – and this is precisely how we focus our action.
We have been there. We have personally met the influencers of the area. We have learnt how they behave, what is important for them. And we have already created channels of trust and relation, so that they actively listen when we talk.
Toady, in the global world, the real Public Relations (which are much different from just publishing some Press Issues) can really influence your public and make it react. And the kind of public that we pursue, is sometimes composed by just one pivotal person.
We have managed to roll out some impressive projects, and achieve incredible results. Because we are known, in the ambient, as trustworthy professionals.
And in this kind of operations, there is no easy recipe to apply each and every time. Every case has to be closely studied and managed. You have to learn whatever your client is, before starting to communicate him/her. And this takes time. And this takes commitment. And this means that we can only follow a few clients.
Bot those few will get a total package. They will get our insights and knowledge. They will get our worldwide network of contacts. And more, they will get our personal support, something that means they will get all the possibilities offered by our very important professional background.