SFIC is the official federation of the furniture manufacturers of Singapore. They contacted us in to manage their PR and marketing activities for the 2010 edition of the Milan furniture fair.
The brief was – between other tasks – to insure a series of contacts with the local trade, and help setup political/institutional contacts with the Italian stakeholders operating in the business.
Through a careful use of our contacts, we secured some top- notch interviews with media, invited a list of over 500 buyers and 150 journalists, and operated so to establish a Memorandum Of Understanding between SFIC and Federmobili.
Despite the global economic crisis – then in its worst – and the flight access problems caused by the eruption of the Iceland volcano which caused a heavy hit on the affluence to the fair, the final results were extremely satisfying: +100% of the business generated after the fair by the companies vs the 2009 edition.