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Forget Billy, welcome Indonesia

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I’ve read it last on old Marcus’ illustrious Dezeen magazine. Few have realized the importance of what lies behind that seemingly innocent article’s true story: that the big blue-and-yellow giant is taking a sharp turn (or pretending to) towards “real” design and one of the aspects that are the fundamentals of the real design (which, by the way is NOT just how a product looks) – that is, the research on materials.

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