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Asia and the furniture trade fairs

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The South-East Asia map

The South East Asian international furniture fairs, among which we find MIFF (Kuala Lumpur, Malaysia), IFFS (Singapore), and the two most important Chinese fairs, CIFF and Furniture China – among the biggest and most important trade fairs in the world, are the four key events to watch to get a good look of the Far East markets, and understand both what is their untapped potential – hardly ever touched by Italian furniture companies – and which are the obstacles that need to be overcome by a company deciding to confront with them.
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