What you see is what you get
ICON is a global communication agency specialized in home and furniture
That is, you are getting the professionality and years of experience in the furniture industry of the people behind ICON.
An extensive network of competencies and relations with the established industry professionals is the key to the services/solutions that ICON is providing. Given an objective, we find a way, and we build a bridge to reach it worldwide.
ICON has been active for years in social media and traditional public relations, with content creation and its translation/adaptation for several companies, both on a strategic and on an operative level. In every case, we have provided extensive results, reorganizing the social and direct relation activities while expanding the traction of the user base.
The “engine” of ICON are its founders, two communications specialists who are global experts in the field of high-end and luxury design furniture.
Want to know more? Continue reading.
May we introduce you to us?
Hi, I am Franz
I am the chief marketer and art director of the company
I am a strategic marketing and communications expert as well as a professional journalist – working since 1988 as a copywriter, art director, photographer and digital illustrator. My clients have been the most prestigious companies and organizations worldwide – from Apple to Fiat, from Nokia to Olivetti, from DuPont to Auchan.
I am specialized in high-end, design and luxury goods, and especially, in furniture and furnishings, a role which had me interviewed by several international furniture magazines.
I am a digital marketing expert, and Google-certified professional in Adwords and Analytics.
I am also a known conference and public speaker, and I have served as a Judge for best product and best display in EFE Kuala Lumpur 2016. Also, I am a most-viewed writer (more than half a million views) on Quora in several categories related to marketing, design and furniture.
My personal mail is franz (at) italianconsulting (dot) sg
Hi, I am Roberta
I am the social media and public relation expert of the company
I am an architect and professional journalist, who’s been in the furniture field since 1991 when I worked for Interni magazine. I have been editor of the world-famous “Interni Guide” for over five years.
As a journalist, I have written for the world’s most influential furniture and design magazines – and have been interviewed several times in my role of furniture design expert. I hover around the top 50 on 500 Top Influencers in Architecture, Design & Engineering, Property, Planning, Development & Construction on Twitter (first woman, first Italian) – check here.
I am a digital marketing expert, and Google-certified professional in Adwords and Analytics.
I have also served as a Judge for best product and best display in several furniture exhibits (ICFF, IFFS and MIFF). The most important economic italian newspaper – “Il Sole/24 Ore” – presented me as an “international trendsetter”.
My personal mail is roberta (at) italianconsulting (dot) sg